Brainjacking - Brian Clegg - książka

Opis

"Brainjacking" embarks on a journey through the world of advertising and marketing, examining their strategies to decode and sway our minds and wishes, moving from classic billboards to futuristic technologies. The book explores the intersection of science with our choices, focusing on three significant aspects affecting our lives: the powerful role of advertising, privacy boundaries in the digital age, and the fine line between imparting information and exerting influence. Under the guidance of Brian Clegg, you'll delve into the subtle manipulations of brainjacking. This pivotal analysis skillfully integrates diverse topics like AI, Big Data, and subliminal advertising, revealing how both traditional and modern technologies, along with science, converge to shape human actions and convictions.