Information Systems Today: Managing the Digital World Joe Valacich - Joe Valacich - książka wyd. 2012

Opis

Information Systems Today: Managing the Digital World by Joseph S. Valacich is an academic textbook that introduces the fundamentals of information systems in business, explaining how information technology supports organizations, influences society, and helps companies gain competitive advantage; it uses real-world case studies and covers topics such as e-commerce, social media, big data, artificial intelligence, and cybersecurity, showing how modern businesses operate and how to effectively manage digital technologies and information in practice.